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on Nov 13, 2009
SAN JOSE'S LOSS, PALO ALTO'S GAIN ... Ramona Street just got a bit hipper. Premier Boutique, San Jose's trendy little shoe and clothing store, will open this month at 534 Ramona St. in downtown Palo Alto. The three-year-old boutique closed its doors on Winchester Boulevard with a bang last week. Some bargain-hunting customers showing up for an early-November moving sale had to wait in line for more than two hours to enter the store. "This is a good move for us," said Aaron Biner, a Bay Area native who co-owns Premier. "We're hoping to widen our market appeal by moving to Palo Alto," he said. He describes his merchandise as targeting the 12- to 40-year-old consumer. "We want to be the premier spot where people go to buy their sneakers around here," Biner said.
Read the full story here Web Link posted Friday, November 13, 2009, 12:00 AM