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Small Safeway for Edgewood Plaza?

Original post made by Stuart, Duveneck/St. Francis, on Nov 12, 2016

SJ Mercury article on 11/6/16 says Safeway is opening a new small store of 23,200 sqft in Willow Glen area of SJ.
Our vacant (ex-The Fresh Mkt) would be a good match for such a store at 26,300sqft. How do we pursue this possibility?

Comments (12)

Posted by HUTCH 7.62
a resident of Portola Valley
on Nov 13, 2016 at 11:49 am

How about a Ranch 99.

Posted by Stuart
a resident of Duveneck/St. Francis
on Nov 13, 2016 at 3:01 pm

A "Ranch 99" market was looked at long ago....not a good match for our neighborhood.

Posted by HUTCH 7.62
a resident of Portola Valley
on Nov 13, 2016 at 3:12 pm

They have really good chicken soup. Prices are reasonable. With all the asians moving to Palo Alto it just makes sense.

Posted by HUTCH 7.62
a resident of Portola Valley
on Nov 13, 2016 at 4:31 pm

You know it be ironic if a Lucky's moved back in.

Posted by resident
a resident of Professorville
on Nov 13, 2016 at 9:55 pm

Safeway seems to have no interest in that location. If the choices are Ranch Market or nothing, I would much rather have Ranch Market. The Ranch Market down on Grant Road is nothing like that smelly Asian market that used to be on Castro Street. Ranch Market is clean and modern and has a wide variety of fresh, frozen, hot/cooked, and packaged foods.

Posted by Chinese American
a resident of Duveneck/St. Francis
on Nov 14, 2016 at 12:48 am

Ranch 99 clean? Depends on your definition. I don't find it to be clean.

I would love to see Lucky's there. It was considered at one point.

Parking is so bad at that plaza with the Starbuck's and the fitness center that I'd be gun-shy from leasing too.

Posted by Crescent Park Dad
a resident of Crescent Park
on Nov 14, 2016 at 10:33 pm

The parking is bad because there are commuters who park their cars in the lot and then either bike or take the shuttle into town. Same cars in approximately the same parking spaces, all-day Mon-Fri.

Posted by @CPD
a resident of University South
on Nov 15, 2016 at 7:17 am

Most retail has a parking time limit - so should Edgewood Plaza.

I think a Ranch 99 would be great in that location. There are many many of us who trek down to Mtn. View just for Ranch 99.

Posted by resident
a resident of Professorville
on Nov 15, 2016 at 9:02 am

Sorry if this is a dumb question, but what is the correct name for the Ranch Market? The sign on the front of the store says "99 Ranch Market" and their official web site is "", but everyone here seems to be calling it "Ranch 99". Is that the unofficial name or is this a cultural difference?

Posted by Stuart
a resident of Duveneck/St. Francis
on Nov 15, 2016 at 9:11 am

I think you have it right..."99 Ranch Mkt".

Neighbors I have talked with are definitely NOT interested in this type of offering for our neighborhood shopping.

Posted by Mary
a resident of Old Palo Alto
on Nov 15, 2016 at 9:56 am

Stuart writes as if the neighborhood (and Palo Alto) have a big choice of what store should go into this location. On the evidence this is pretty loony unrealistic thinking. In fact, it doesn't appear that anyone who has the resources to do so is interested in this location. The two stores that did try to make a go of it there failed and pulled out.

Others aren't exactly clamoring to get into that location. We will be lucky if ANYONE tries a store there again. Whether it's 99 Ranch or somebody else, Stuart should consider himself fortunate if we have a grocery business at that location any time soon.

Beggars can't be choosers.

Posted by resident
a resident of Professorville
on Nov 15, 2016 at 10:38 am

@Stuart - did you ask all your neighbors or only your non-Asian-American neighbors?

One problem with the other groceries that tried to open in that location is that they sold generic products that were similar to what you would find in the nearby grocery stores along Middlefield Road. Ranch Market, on the other hand, would have a lot less competition and thus a lot more customer interest.

Ranch Market would pull in customers (and traffic) from other Palo Alto neighborhoods (not just people in walking distance), so there would be some NIMBY opposition to a successful grocery store at this location. The NIMBY issue has killed grocery stores in other parts of the city.

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