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Sunset moving to Oakland

Original post made on Jun 3, 2015

Sunset will move its headquarters from the Menlo Park campus it has occupied since 1951 to Jack London Square in Oakland in December, Sunset's parent company, Time Inc., announced Monday.

Read the full story here Web Link posted Wednesday, June 3, 2015, 9:47 AM

Comments (20)

Posted by Hulkamania
a resident of Duveneck/St. Francis
on Jun 3, 2015 at 10:02 am

Hulkamania is a registered user.

Even the newer north Sunset building is beautiful. It's too bad they'll both be torn down but when someone spends $78M...

Posted by Ghost of Bill Lane
a resident of Stanford
on Jun 3, 2015 at 10:32 am

Bill Lane must be spinning in his grave!

Posted by SunsetSinksIntoCrassness
a resident of Green Acres
on Jun 3, 2015 at 10:38 am

It shows that elegance, good sense and style are lost to avarice, money, lack of appreciation for what is important to a community and lack of any historical preservation sensabilities. Next it will be parks and the baylands which will be rooted up for the value of $$$. For shame.

Posted by Me
a resident of Adobe-Meadow
on Jun 3, 2015 at 10:44 am

Don't blame Sunset. If local leaders aren't convincing enough to keep businesses around here....oh well

Posted by jean paul coupal
a resident of another community
on Jun 3, 2015 at 11:00 am

Why didn't Google, Facebook or Apple buy this and make it a ""Thought Center"" and just leave it alone !!!

Posted by Garrett
a resident of another community
on Jun 3, 2015 at 11:00 am

A good win for Oakland which for years was looked down upon. Now Sunset looks at Oakland as exciting and trendy with markets, food places and ideas.

Posted by Kristina
a resident of Community Center
on Jun 3, 2015 at 11:01 am

I just think it's very sad ... an end of an era. Something that cannot and will not be replaced. Ah, money ... tsk.

Posted by CrescentParkAnon.
a resident of Crescent Park
on Jun 3, 2015 at 11:05 am

Thrilled to be moving to Oakland, huh? Yeah, right.

How much of that 78 million just ends up in the pockets of corporate officers I wonder as their bonus for being so profitable?

Posted by Day of Mourning
a resident of another community
on Jun 3, 2015 at 11:16 am

We need to declare a day of mourning for the loss of so much we value that is being demolished by the moneychangers in Palo Alto, in Menlo Park, in Mountain View, and more.
We need to bring back the idea of shame for traditional vices, like greed.

Posted by litgal
a resident of Community Center
on Jun 3, 2015 at 11:23 am

Very sad about Sunset's move. I grew up in a Sunset family as my Dad was editor of the book division at Sunset. How times have changed!

Posted by muttiallen
a resident of Adobe-Meadow
on Jun 3, 2015 at 11:30 am

muttiallen is a registered user.

Hard to have demonstration gardens in a 2nd floor office building with nothing around but paving. Sunset will never be the same -- but I've hardly read it in years. We do our gardening and cooking idea-gathering online now.

Posted by past
a resident of another community
on Jun 3, 2015 at 11:58 am

Where is the Historical Society or the Heritage Society. You can't take a redwood tree down in Menlo but you can demolish historical architecture and a Bay Area icon? For what, another glass and steel office complex? The laboratory for Western Living, style and culture in Oakland? Sunset has lost it's relevance and, like other dinosaurs, with be extinct along with gracious living.

Posted by Retired
a resident of Midtown
on Jun 3, 2015 at 12:20 pm

I worked at Sunset in the 90's and remember when the company was sold to Time Warner. The suits came out from NYC, directed all employees to the North Building, and told everyone how great Sunset was and not to worry because they believed "if it ain't broke, don't fix it." Six weeks later the first 75 employees were let go. Of course a stand alone company is going to have duplication (accounting, marketing, etc.) but they lied. 400 employees were cut down to less than 200 by the time they got to me. It's all about making the organization a lean, mean machine and maximizing profits at all costs. Good luck in O Town; EPA was probably too expensive.

Posted by Dorothy Black
a resident of another community
on Jun 3, 2015 at 12:24 pm

I moved from Stanford to Oakland in 1999! Thrilled to have Sunset come to Oakland. Jack London Square has wonderful restaurants, boats on the water and more stores coming. Sunset will be in good company and I am delighted. Pay Oakland and the Square a visit. Dorothy Black

Posted by Sunset-for-Sunset
a resident of Another Palo Alto neighborhood
on Jun 3, 2015 at 12:55 pm

Hard to believe that this isn't the beginning of the end for Sunset magazine.

It's possible that it might change it's name, and focus on an urban market, but that would definitely be the end of this once well-regarded magazine focusing on suburbanites and their homes.

Posted by Crescent Park Dad
a resident of Crescent Park
on Jun 3, 2015 at 1:11 pm

Watched a TV interview of the Sunset publisher last night. She essentially indicated that they're changing their focus to the new "urbanism". Thus the geographic change.

JL Sqaure is nice...but then there's the rest of downtown Oakland. No disrespect - but there are some big safety issues going on there right now.

Posted by KP
a resident of South of Midtown
on Jun 3, 2015 at 2:00 pm

OH NO! How sad. I love the Sunset fair every year. We always ride our bikes over and enjoy the food and drinks while taking in the various sights! It will surely be missed.

Posted by TimH
a resident of Old Palo Alto
on Jun 3, 2015 at 3:14 pm

What's next for the Menlo property? I wonder if any community feedback will be entertained prior to tear down and "mixed-use" building plans. Perhaps that would be preferable to becoming another technology hub, seriously.

Posted by Online Name
a resident of Embarcadero Oaks/Leland
on Jun 3, 2015 at 6:22 pm

I'm sad that we're losing Sunset but happy for Jack London Square and Oakland.

We spend a lot more time up there hearing live entertainment. In the last 2 weeks, we've been to great shows at Yoshi's Jazz Club in Jack London and at the Freight & Salvage in Berkeley,

Where's the live entertainment here? Only at private house concerts and in Redwood City which so many scorn even though RWC has done such a great job of revitalizing their downtown.

I'll take their "new urbanism" over our sterility and Office Park Moderne mentality.

Posted by Jackie
a resident of Menlo Park
on Mar 29, 2016 at 3:07 pm

I lived on Baywood Avenue from birth until 1956 so I grew up with the Sunset Magazine. I am just heart sick to read that this lovely landmark building will be torn down. Tell me that it is just a rumor and not really true.

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