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Study finds price of wine can affect its taste

Original post made on Jan 21, 2008

A bottle of wine's price tag can influence drinkers' palates, according to a new study by the Stanford Graduate School of Business and the California Institute of Technology.


Read the full story here Web Link posted Monday, January 21, 2008, 9:40 AM

Comments (2)

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Posted by sally
a resident of Midtown
on Jan 21, 2008 at 9:56 am

"Eleven male graduate students at the California Institute of Technology participated in the study."

Caltech students are not very representative of the general population. If they repeated this study on people that actually enjoy (and can afford) nice wines, would they get the same result?


Like this comment
Posted by TJ Shopper
a resident of Another Palo Alto neighborhood
on Jan 21, 2008 at 11:10 am

Two Buck Chuck seems to prove this one, but its fans may now be doing the reverse psychology bit.


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