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California Ave. Farmer's Market draws hundreds

Original post made on Jun 4, 2007

Grant Brians of Heirloom Organic Gardens of Hollister sells produce at the grand opening of the year-round California Avenue Farmer's Market Sunday, June 3. Hundreds of area residents turned out to stroll past the canopied booths. Photo by Norbert von der Groeben/Palo Alto Weekly.

Read the full story here Web Link

Comments (12)

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Posted by Sanford Forte
a resident of Evergreen Park
on Jun 4, 2007 at 10:45 am

A very nice review. One correction: by market watcher estimates, at least 1800-2000 residents came out for the market. This is an outstanding turnout for a first day presentation of a weekly event.

The first market day was very gratifying. Everyone worked to make it a success - a real team effort was engaged by the California Avenue Area Development Assn. (CAADA), local residents, and many city staffers. Everyone was on board to make this market a forst-day success.

Urban Village, the market producer, is the very best in the Bay Area.

I walk every day - often up California Avenue to Amherst, and beyond. I left the market at 10:45AM to walk that route. There were many dozens of people streaming down N. California Ave. - many feeding in from the side streets (Yale, Princeton, Hanover, etc. - all the way to Amherst).

Many Stanford family housing residents (just beyond the peak of the Amherst hill) were also on their way down. Hundreds of residents were coming through CalTrans tunnel, from Professorville. As I returned from walking, residents were still streaming back and forth across El Camino.

The norm for that route on Sunday morning has me encountering 3-4 residents, at most.

Many ordinarily half-full Sunday morning restaurants were brimming with business.

Later, I encountered several residents who were returning a second time for more food, with a few returning for a third time (thanks goodness they were walking, and burning off the calories!)

JJ&F was quite busy as well; the market will get more residents out-and-about than the norm, with local business the beneficiary of thosands more residents out and about than would orinarily be the norm.

On Walkability: If ever there was proof that residents - given the chance - will walk to well-organized, serviceable events that meet their needs, this farmer's market is it.

Hopefully, this market, brought into reality by a highly-spirited, team-based effort, will spur other like-minded efforts to create walkable venues that all of our residents and merchants profit from - in health, in wealth, and in community.

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Posted by Marvin
a resident of Charleston Gardens
on Jun 4, 2007 at 11:00 am

I like this quotation from the above article:

"In January, the California Avenue market got a go-ahead from the city "in what is probably a speed record for encountering the Palo Alto Process" for permits, including permission to put signs on El Camino Real from CalTrans."

Why can't other issue be dealt with in this manner (i.e. quickly)?

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Posted by Al Campanis
a resident of another community
on Jun 4, 2007 at 11:37 am

Build it and they will come

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Posted by Casey
a resident of Midtown
on Jun 4, 2007 at 12:09 pm

I wished there were more variety of vendors to choose from. A lot of people selling fruits. If there were more vegetable stands, I could give up my trek to Mountain View.

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Posted by Sugar Ray
a resident of Evergreen Park
on Jun 4, 2007 at 12:42 pm

Casey, never give up
keep on trekking to mountain view if you must
perhaps more veggies will appear
if you keep on wishing

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Posted by Lindsay Joye
a resident of Ventura
on Jun 4, 2007 at 6:22 pm

Fabulous time at the first CAL Ave Farmers Market! We're so glad it will be year-round. We look forward to eating more local produce while using less petrol, especially since we bike to the market.

However, there was NO bike parking to be found, and bikes cluttered the sidewalks, chained to any available pole.

Any chance they can add more bike parking at the 2 ends of the street baricades?

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Posted by pat
a resident of Southgate
on Jun 4, 2007 at 6:37 pm

it's still a bit early in the veg. season, there is sure to be more soon.

It was nice to see some new vendors - i don't recall seeing potted plants, oysters, rotisseried chicken or the pickel woman anywhere else (the pickles are great :-)


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Posted by Brittany
a resident of Midtown
on Jun 5, 2007 at 2:13 pm

Fantastic market! Walking to and enjoying the market will now be part of our Sunday mornings every week. Looking forward to eating more fresh produce -- nothing in the grocery stores comes close.

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Posted by Nathaniel
a resident of another community
on Jun 6, 2007 at 10:47 am

What the heck is 'easy music'?!!!

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Posted by What?
a resident of Crescent Park
on Jun 6, 2007 at 3:08 pm

So what explains this crush people in Palo Alto have for things European? Witness the comment at the end of the article where a reference is made to how Europeans encounter farmer's markets every day, etc. It looks like Palo Alto citizens are wannabe Europeans, still to gain comfort in their own skin and far from affiliating with say, things non-European and may have a rich(er?) heritage (e.g., Asian, etc.)

If that's the case perhaps the Mountain View market, comfortable in its American+European+Asian+South American touch, will seem a lot more hospitable to those that feel excluded by the Palo Alto "European" attitude.

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Posted by TOOFU
a resident of another community
on Jun 16, 2007 at 3:47 pm

We joined as vendor (we sell fresh tofu and organic soy products) for the opening day and it was absolutely amazing. We will be back in 2 weeks after we complete the training for our new hire for this market. Thanks for waiting! \ jen & ty | toofu,Inc.

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Posted by Resident
a resident of Another Palo Alto neighborhood
on Jun 16, 2007 at 5:12 pm


Trust someone in Palo Alto to turn a farmers' market into a race discussion.

I think that food is grown in all corners of the world and there are farmers selling their produce in all continents. If you say that it has a certain ambience reminiscent of anywhere outside the US then that is what you find. Please do not bring a race discussion into something so commonplace.

Sorry, but further commenting on this topic has been closed.

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