Around Town | January 18, 2019 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - January 18, 2019

Around Town

ENTERING THE 'SHARK TANK' ... Palo Alto resident Whitney Lundeen, founder of Sonnet James, which creates play dresses for moms, took a chance by leaving Silicon Valley where investors abound for "Shark Tank," an ABC reality show for rising entrepreneurs. The mother of two boys, Satchel and Eero, will make her pitch to five celebrity business moguls who will decide if they want to back her company on an episode airing this Sunday, Jan. 20. Lundeen, 32, prepared for her presentation by talking to pictures of the panelists taped on her mirror and reviewing lists with 100 to 200 potential questions from the "sharks." Her fears peaked the moment she stepped through the doors on the show's set. "Literally, all I was thinking was 'Don't pee in your pants,'" she said. As soon as Lundeen dove into her pitch, she found the tycoons to be kind and supportive. Her practice paid off; She said she gave 200-percent effort and left it all on the floor. While she couldn't share whether her pitch paid off, she was happy with her experience on the show and remains hopeful for the future of her company. "This is going to be the biggest year of growth," she said.

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1 person likes this
Posted by Resident
a resident of Another Palo Alto neighborhood
on Jan 21, 2019 at 10:59 am

Well done Whitney.

It was so nice to see a local rising above her circumstances and doing well. Presumably this was recorded sometime ago and now that it has been aired we can be told how things are going since she has received the help she requested. I am sure she has had so many more "hits" online since the broadcast too.

Well done.