The rewards apply to trips in downtown Palo Alto and the California Avenue area and at 30 stations along the Caltrain corridor, including in Menlo Park and Mountain View. The app knows the user is at those locations using geofencing.
Within a minute of arriving at work, a $5 reward shows up on the rider's Apple/Google Pay Virtual Visa debit card, which can be spent immediately at local shops and services. The rewards could help support Palo Alto businesses.
The program is currently in a pilot phase.
"Workers are already using the app, and we are hoping to onboard 80 more users by the end of the year," Justine Burt, executive director of the Palo Alto Transportation Management Association, said in an email.
Motion, based in the Netherlands, plans to collect anonymized data on the program that captures the number of active users, total of trips each month, distance traveled, greenhouse gas emissions savings and amount of active trips by ZIP code.
For more information about the Bike Love program and to register, visit paloaltotma.org/bikelove.
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