News


Shop Talk: Halo, La Morenita to close

 

Read about the latest retail and restaurant news in this week's Shop Talk column, including a new cafe opening downtown next year and a salon and longstanding Mexican restaurant closing their doors.

HALO CLOSES AT TOWN & COUNTRY... Halo Blow Dry Bar is closing its original salon at Town & Country Village on Dec. 31 after eight years of providing blowouts to customers. Shortly after Los Altos resident Rosemary Camposano launched her chain in Palo Alto in 2010, the salon garnered national attention. The Wall Street Journal featured Halo in an article about the no-cut, no-color blow-dry salon scene emerging along the West Coast. In a recent email to customers, Camposano and general manager RĂșna Magowan explained the Palo Alto closure: "It comes down to rent and parking. Our customers are finding it more and more difficult to park at Town & Country Village and the rent is more than we can afford without raising prices . . . and we are not raising prices. ...We want to thank Town & Country Village for being such a great home for us for all these years." Stylists at the Palo Alto salon will be moving to the chain's three other locations in Menlo Park, Los Altos and Burlingame. Gift cards, memberships and products also will be transferred to the other locations, according to Camposano and Magowan. -- L.T.

VERVE COFFEE COMING TO TOWN... Santa Cruz's Verve Coffee Roasters is coming to Palo Alto. Verve has taken over 162 University Ave. and hopes to open a cafe there in mid-2018, said co-founder Colby Barr. Verve was born in Santa Cruz in 2007 and has since grown to 10 coffee shops -- four in Santa Cruz, one in San Francisco, three in Los Angeles and two in Tokyo. The single-origin coffee is still roasted in Santa Cruz and comes from direct-trade relationships with farmers, according to Verve. Barr said that they have been "casually" looking for a location in Palo Alto for years. Verve is already well-connected to the area, supplying local tech companies and several cafes that sell their coffee wholesale. He said they were also drawn by the entrepreneurial allure of Silicon Valley and Stanford University. (According to their new landlord, Mark Zuckerberg signed his first office lease in the same building. It was also where Android started.) The cafe will have the typical coffee offerings and a full food menu, Barr said. -- E.K.

ADIOS, LA MORENITA ... After 23 years of serving Mexican food in downtown Palo Alto, La Morenita will close on Friday, Dec. 29, co-owner Miguel Reveulta said Wednesday. Revuelta, who runs the Emerson Street restaurant with his wife Aurora, said the couple plans to retire. The space at the corner of Emerson Street and Homer Avenue will next become a restaurant called Taverna El Greco, according to a public ownership-change notice. The owner of a local catering company, Hakan Bala of Palo Alto Tavern Catering, is behind the restaurant. Bala did not immediately return a request for comment. According to the company's website, he is a native of Turkey who later became a chef in Miami. Bala previously worked at Evvia Estiatorio in Palo Alto (which anchors the other end of Emerson Street several blocks away), where he also met his wife, per the website.

Compiled by the Weekly staff; this week written by Elena Kadvany and Linda Taaffe. Got leads on interesting and news-worthy retail developments? The Weekly will check them out. Email shoptalk@paweekly.com.

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Comments

4 people like this
Posted by Jane
a resident of Menlo Park
on Dec 26, 2017 at 2:16 pm

Halo needs to step it up a notch if they want to remain in business. I walked in there one day with a gift card but without an appointment - I didn't know I needed an appointment at a place that only offers a blow dry. I had no intention of having my hair blow dried but was interested in purchasing some makeup. I was rudely told that the person who works with makeup was not in and to come back the next day. I scanned the makeup and saw that it was very cheap looking and even though I had a gift card I decided I didn't want their makeup. I gave my gift card to a neighbor who will hopefully have a better experience than I had.


1 person likes this
Posted by Neighbor
a resident of Evergreen Park
on Dec 28, 2017 at 10:36 pm

La Morenita has been a pleasant, tasty, low-key place to dine for many years. I think this closing write-up does not do it justice. We've been going almost since it opened, and there were many times when there was a long wait to be seated. Twenty-three years in this town tells you something. We will miss it!


Sorry, but further commenting on this topic has been closed.

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