What happened to Terrone? | Peninsula Foodist | Elena Kadvany | Palo Alto Online |

Local Blogs

Peninsula Foodist

By Elena Kadvany

About this blog: Get the latest food news with the biweekly Peninsula Foodist newsletter.
We are constantly on the lookout for new and undiscovered meals, from Michelin-starred restaurants to tac...  (More)

View all posts from Elena Kadvany

What happened to Terrone?

Uploaded: Nov 13, 2013
Some detail-oriented diners might have noticed that Terrone, the "pizzeria-ristorante-bar" that opened in February this year at 448 S. California Ave. in Palo Alto, has disappeared ? in name at least.

What was formerly Terrone (a derogatory term that refers to south Italian farmers) is now Terún, which has the same meaning but is a northern Italian dialect, said owner Franco Campilongo.

Campilongo said the restaurant made the switch after finding out that a Canada-based company, which owns numerous Italian restaurants in Toronto and two in Los Angeles, had trademarked the name "Terroni."

Apparently, Terrone's ending vowel "wasn't different enough," Campilongo said.

"I didn't want to waste my money and time fighting it," he added.

And voilà, Terrone became Terún, with a new sign and new website (though a small piece of paper with "Terrone" typed above the restaurant's hours does remain hanging to the left of the front door, as of today).
Community.
What is it worth to you?

Comments

Posted by AlexDeLarge, a resident of Midtown,
on Nov 13, 2013 at 9:33 pm

Brand new name, same old great food.


Posted by Reader, a resident of another community,
on Nov 15, 2013 at 4:10 pm

Lawyers.


Posted by pablo, a resident of Monta Loma,
on Nov 16, 2013 at 7:31 pm

Other than just a few letters, nothing has changed. Same great food, people and ambience...


Follow this blogger.
Sign up to be notified of new posts by this blogger.

Email:

SUBMIT

Post a comment

Sorry, but further commenting on this topic has been closed.

Stay informed.

Get the day's top headlines from Palo Alto Online sent to your inbox in the Express newsletter.

Pescadero’s farmworkers can’t afford the food they’re growing for the Peninsula
By The Peninsula Foodist | 6 comments | 3,831 views

We need an audit of city spending
By Diana Diamond | 11 comments | 2,142 views

 

Register today to support local nonprofits

The 38th annual Moonlight Run and Walk is Friday evening, September 9. Proceeds go to the Palo Alto Weekly Holiday Fund, benefiting local nonprofits that serve families and children in Santa Clara and San Mateo Counties. Join us under the light of the full Harvest Moon on a 5K walk, 5K run, 10K run or half marathon. Complete your race in person or virtually to support local nonprofits.

Register Now!