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on Nov 13, 2009
SAN JOSE'S LOSS, PALO ALTO'S GAIN ... Ramona Street just got a bit hipper. Premier Boutique, San Jose's trendy little shoe and clothing store, will open this month at 534 Ramona St. in downtown Palo Alto. The three-year-old boutique closed its doors on Winchester Boulevard with a bang last week. Some bargain-hunting customers showing up for an early-November moving sale had to wait in line for more than two hours to enter the store. "This is a good move for us," said Aaron Biner, a Bay Area native who co-owns Premier. "We're hoping to widen our market appeal by moving to Palo Alto," he said. He describes his merchandise as targeting the 12- to 40-year-old consumer. "We want to be the premier spot where people go to buy their sneakers around here," Biner said.
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posted Friday, November 13, 2009, 12:00 AM