Town Square

Post a New Topic

Study finds price of wine can affect its taste

Original post made on Jan 21, 2008

A bottle of wine's price tag can influence drinkers' palates, according to a new study by the Stanford Graduate School of Business and the California Institute of Technology.


Read the full story here Web Link posted Monday, January 21, 2008, 9:40 AM

Comments (2)

Posted by sally, a resident of Midtown
on Jan 21, 2008 at 9:56 am

"Eleven male graduate students at the California Institute of Technology participated in the study."

Caltech students are not very representative of the general population. If they repeated this study on people that actually enjoy (and can afford) nice wines, would they get the same result?


Posted by TJ Shopper, a resident of Another Palo Alto neighborhood
on Jan 21, 2008 at 11:10 am

Two Buck Chuck seems to prove this one, but its fans may now be doing the reverse psychology bit.


If you were a member and logged in you could track comments from this story.

Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields

Services, Dining and Shopping Downtown in Palo Alto
By Steve Levy | 16 comments | 2,241 views

Handmade truffle shop now open in downtown Palo Alto
By Elena Kadvany | 3 comments | 1,981 views

It's the End of the World as We Know It: "Snowpiercer"
By Anita Felicelli | 1 comment | 1,498 views

Why is doing nothing so difficult?
By Sally Torbey | 7 comments | 968 views

Call it a novel: Dirty Love by Andre Dubus III
By Nick Taylor | 0 comments | 154 views