Neighborhoods: Around the block | March 21, 2014 | Palo Alto Weekly | Palo Alto Online |

Palo Alto Weekly

News - March 21, 2014

Neighborhoods: Around the block

FRESH MARKET FINANCIALS ... Edgewood Shopping Center's magnet store, The Fresh Market, seems to be succeeding where other small markets have failed, according to a March 6 conference call about its fourth-quarter earnings. The largely East Coast supermarket chain opened the Palo Alto store in June 2013. The company had disappointing earnings overall in nine California and Texas stores, and it is shutting four of them. But sales in Palo Alto and Santa Barbara "substantially exceed sales levels in each of the three Sacramento stores that we're shutting, and sales trends have firmed in both of those markets," Chief Executive Officer Craig Carlock said. The company departed from its usual strategy by jumping into the California market, rather than focusing on local tastes and slowly building its brand name, he said.

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