This is what a Rose Bowl victory can do: Stanford football has sold out of season tickets for the first time in school history.
That's 33,000 packages sold, with 5,000 more reserved for the student section. Stanford Stadium, which also hosted the Pac-12 championship game, holds about 50,000.
The stadium will also feature a new, state-of-the-art scoreboard.
The school announced that a limited number of individual game tickets will go on sale Aug. 1. Single game tickets for marquee games including California, Notre Dame and Oregon will be sold using a Predictable Dynamic Pricing structure.
The Cardinal beat Wisconsin 20-14 on Jan. 1 for the school's first Rose Bowl victory since 1972. Stanford is 24-2 at home over the last four seasons.
The Cardinal open this season at home against San Jose State on Sept. 7.