By Paul Losch
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About this blog: I was a "corporate brat" growing up and lived in different parts of the country, ending in Houston, Texas for high school. After attending college at UC Davis, and getting an MBA at Harvard, I embarked on a marketing career, mai... (More)
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High Speed Rail Disconnects
Uploaded: Jul 29, 2010
Off goes a "marketing team" from the HSR Authority to Washington, DC to "spin" a survey that shows potential patrons of a North/South artery of HSR favor it. While the formula of the survey itself can be called into question, only 34% of those surveyed favored HSR. The vast plurality (42%) liked the concept in principal (as do I!) but needed some assurance it will "pencil out." That leaves about 1/4 who oppose it.
I worked as a marketing guy in some fairly well known corporations earlier in my career. If I had numbers like this, I would not even have asked for a meeting. It would have killed my career to ask for money with such findings. Actually, I would have asked for a meeting, with a request to kill the project or product concept.
CHRSA is in denial. This ain't gonna happen, and they flail around like some drowning swimmer. And I am not just talking about the SF Peninsula portion of the project. The entire concept makes no policy sense and is under the leadership that will be a failure in its implementation were it to come to pass.